You have an amazing product, there is no doubt about that. You want the world to know about it yet you don’t know exactly how you are going to pitch it… Well everyone wants to put their brand out there and shine. But make no mistake, building a brand is not easy. It could take years and sometimes it comes with some crisis think Johnson & Johnson. Social media is the most vibrant media nowadays. So how do you grow a brand on social media?
Believe in Your Brand
It is going to be very hard, almost impossible to sell a product that you do not believe in. So believe in your product and believe in yourself. Better still; give out a product that you are confident will be a solution to a problem. You can do this by doing thorough research and then working on it. You can never go wrong with good market research.
Partner with Influencers
Social media influencers are like celebrity endorsers. Influencers are thought leaders who have earned credibility. Get influencers to talk about your brand. Partner with influencers who you know will not only get your brand out there but will get you followers.
Paid advertising will get your brand out there and it will give you much needed exposure. Work with a talented team: graphic designers, photographers, copywriters who should give you the best art to give your product that boost.
Create Good Content
Create great content around your brand. Great content will add value to your followers and will keep your followers interested. Make no mistake, it takes time to understand what your audience really wants and what is needed in the market place so engage your audience and then improve on your weak areas.
Give love to get love back
The advantage of social media is that response is in real-time, so one can handle a crisis immediately. Respond to your customers grievances and apologize for any inconveniences. Take time to respond to comments and like compliments on your posts. This will make your clients know that you value them. You can also have special offers and also create contests and give away prizes to the winners of the contests. These efforts will definitely create brand loyalty.
The most important thing about building a brand is consistency and to keep on learning. Enjoy the journey, do not despair so that one day God willing, you will look back and be glad that you never gave up!