The Best Way To Social Media Planning, A Guide

plan social media

For you to succeed in anything you need goals, right? But what makes a good social media plan? Well, the answer is relative because a social media plan depends on the type of business. However, the following are pointers to ensure you successfully market your brand on social media:

  1. What Works?

Social Media

What are the best platforms for your product/service? If you are already on social media, you need to audit your social media presence. What is your reach? Is your content being shared? And most importantly who is your customer? By auditing, you will understand what areas you need to improve on and understand the demographic of your audience so that you understand their preferences. You also need to know what your competitors are up to and ensure that you’re up to par.

  1. Quality


Is your content, graphics and the photographs you use, the best quality? And even more important is your product/service of the best quality? There is no point in investing heavily in branding if you cannot charge your product/service at a premium(a higher price than your competitors) and actually sell. The longevity of any brand is determined by its quality. If you give substandard well don’t expect much. Always invest in a team of professional graphic designers, copywriters, and photographers or you can use DIY design tools like Canva to create great social media posters.

  1. Content Management

Content Calendar

After you have audited your social media pages you need to come up with a content calendar which helps you to plan your content for your various social media platforms.  A content calendar helps you schedule your posts and keeps you organized. Sometimes brands tend to lean on one platform forgetting other platforms have potential clients too. One platform might be most promising but create content for the other platforms too.

  1. Data Analysis


You need to go through the metrics of your social media pages. The key things to look out for are:

a) Growth in number of followers.

b) The audience reach of your posts.

c) Has the engagement on your posts increased?

d) The number of mentions

e) Web-referrals

f) Click- through

g) Conversion rate

By carefully analyzing these metrics you will understand your audience behavior and make the necessary changes. Besides the analytics, on your social media pages, you can also use paid social media management tools for a more detailed analysis. You should also record the results of your analysis so as to determine the growth/progress of your social media marketing.

  1. Lead Conversion

calculator 4

You have great content and it is getting a lot of response but is it getting you the sales? Remember the whole point of your business being on social media is to help you increase your profits. So if there is no lead conversion, it means basically you are not utilizing your social media platforms well.

If you are keen on social media you will identify patterns, trends, what works and what doesn’t. Bottom line; ensure that your content is relevant to your audience/potential clients and be very creative; you have got to stand out! This will give your brand the much-needed presence in the rather busy market place that is social media.

enterpreneurship, Personal Branding

Avoid The Top 10 Personal Branding, Social Media Mistakes


Personal BrandBranding on social media is very important nowadays yet not all businesses realize the potential that is digital media. It is very hard for a brand and a personal brand to be separate entities. The success of a business brand is parallel to that of the owner(s) (personal brand). As they say the internet never forgets. The following are pitfalls that personal brands should avoid and pointers to ensure a great digital footprint:


Your content needs to be consistent this means you need to take a stand on issues. If today you have a different viewpoint than you did yesterday or you have changed your mind you will only confuse your followers. Be consistent in your agenda.

2. Inauthenticity

Be yourself, be authentic.  Remember social media is a communication platform and all great communicators are authentic. As long as you are respectful, your true followers will love you for being yourself. Believe in yourself.

3.Self absorption

Too many selfies is not the issue here. Do not ignore your followers, engage them. Give love to get love back. Build a good rapport with your followers and reward your loyal followers as they can be good brand ambassadors for your business. Make time for your followers.


Don’t be rude to your followers. Remember Customer is King. Even if someone irritates you or puts you off don’t respond. One act can make you come across as rude even if that was not your intention and put off potential clients. If you have to respond use tact.


Arrogance and showing off will not get you far. Jealousy is real and so are haters. If you want to strike a chord with your followers be incredibly down to earth. It is okay to enjoy your life and share your experiences but leave that to your private social media pages. Be humble always.


Be open about matters affecting your business. Not spilling confidential business matters but matters that need public disclosure. If you appear to contradict yourself you will not appear credible and might put off potential customers and investors. Honesty is the best policy.


Defamation can hurt your reputation especially your business relations but let the courts handle it and release a press release while at it. But some personal attacks are just worth ignoring. Your haters/competitors will always have something negative to say, some will even make things up, it comes with the territory… but where is the evidence? Personal brands sometimes try too hard to counter allegations, efforts that just spell PR, please ignore, even your followers will ignore just keep working. Branding is all about consistency and your followers will see the truth with time. PR is a waste of precious time.

8.Publicity Stunts

They say all publicity is good publicity. But that only works for pop stars. To be taken seriously as an entrepreneur avoid publicity stunts. You can promote your product on social media using short teasers or videos but don’t fake anything to get attention. Entrepreneurship is about credibility it is not a performance.


Do not mudsling your opponents, it comes across as unprofessional.  There is always a temptation to respond to someone who has offended you, at the end of the day you are human. Do not say something negative over someone or lie about them to get even, instead let them be. If you have a bone to pick with someone do it privately.


Engaging in petty fights with your competitors is a dent to your character. Character can open many doors for you so do not be caught up in mediocre wars. They say great minds discuss ideas, average minds discuss events and small minds discuss people. Concentrate on your brand and win!

Bottom line:

No personal brand gets it right all the time. But neglecting your personal brand and a lack of audit of your social media platforms can affect your business brand. For a brand to thrive character is very important.

The key is to unlearn and learn along the journey. Yes it gets better with time!


The Secret of Branding, Social Media

Personal Brand 2

You have an amazing product, there is no doubt about that. You want the world to know about it yet you don’t know exactly how you are going to pitch it… Well everyone wants to put their brand out there and shine. But make no mistake, building a brand is not easy. It could take years and sometimes it comes with some crisis think Johnson & Johnson. Social media is the most vibrant media nowadays. So how do you grow a brand on social media?

Believe in Your Brand

It is going to be very hard, almost impossible to sell a product that you do not believe in. So believe in your product and believe in yourself. Better still; give out a product that you are confident will be a solution to a problem. You can do this by doing thorough research and then working on it. You can never go wrong with good market research.

Partner with Influencers

Social media influencers are like celebrity endorsers. Influencers are thought leaders who have earned credibility. Get influencers to talk about your brand. Partner with influencers who you know will not only get your brand out there but will get you followers.


Paid advertising will get your brand out there and it will give you much needed exposure. Work with a talented team: graphic designers, photographers, copywriters who should give you the best art to give your product that boost.

Create Good Content

Create great content around your brand. Great content will add value to your followers and will keep your followers interested. Make no mistake, it takes time to understand what your audience really wants and what is needed in the market place so engage your audience and then improve on your weak areas.

Give love to get love back

The advantage of social media is that response is in real-time, so one can handle a crisis immediately. Respond to your customers grievances and apologize for any inconveniences. Take time to respond to comments and like compliments on your posts. This will make your clients know that you value them. You can also have special offers and also create contests and give away prizes to the winners of the contests. These efforts will definitely create brand loyalty.

Bottom line…

The most important thing about building a brand is consistency and to keep on learning. Enjoy the journey, do not despair so that one day God willing, you will look back and be glad that you never gave up!

social media

What Everyone Ought To Know About Social Media Platforms For Business


Share Social Media

According to research  Facebook, Twitter, Youtube, Instagram and Pinterest are among the most popular social media platforms. The following is a breakdown of the popular social media sites used by small and medium sized organizations and even personal brands and how best you can use them for your business:


Facebook is the most popular social media platform. One of its most important attributes is that it is a favorite of various age groups, so most demographics are covered.


  • One can share detailed posts about their products/services and pictures too.
  • One can boost (paid sponsorship) their posts/pages to gain a wider reach.
  • Customer feedback is possible.
  • The characters for posting content are not limited (so hey go ahead and pitch that product and yes write that press release).
  • One can share live video (which gets a lot of response).
  • There is such a great possibility of networking and this can help one get referrals for their product or service.
  • Because of the many users on Facebook and the culture of sharing, a post can easily go viral.
  • One can engage with their customers and handle customer care crises.


It is the second largest social media platform. Companies are running commercials on Youtube and those with monetized channels are greatly benefiting from them. If you run an events company or do a lot of video coverage then this is definitely the platform for you. Any business can have a Youtube channel.


  • It is a large platform and one can get a lot of traffic to their channel.
  • Youtube videos easily rank top on Google searches so more visibility to the company.
  • With more interaction on your channel (views, likes, comments) one can monetize their channel.
  • One can maximize on the visual. Quality video footage can give you mileage.
  • Fun and easy to understand videos about your products will get people coming back for more.
  • A great tip is to use customer testimonials to give your brand credibility.


Twitter is popular for its quick messaging and has grown very popular over the years. One of its best attributes is the ability to know what’s trending the world over.


  • One can join in conversations using tweets, jump in on trending hashtags (even retweeting) giving one a lot of visibility and gaining followers.
  • One can share links and images of their product information.
  • One can follow anyone and mention anyone and tweets appear on all followers’ feeds as there is no filter so it is easy to target customers.
  • One can sponsor a tweet hence get more followers and more visibility.


Brands thrive on Instagram because it is very popular with millennials and they love to follow their favourite brands. So if you are targeting the 18-34 age group that is the platform you need to be in.


  • Well images sell, literally you get a lot of visibility by posting quality pictures and short videos.
  • Brands get easily followed on Instagram.
  • The use of hashtags, especially trending hashtags makes a page to easily get followers hence visibility.
  • It is possible to partner with other brands and get visibility on their feeds.
  • It is easy to engage, receive feedback and encourage conversations with customers.

Snap Chat

Well if your product has that creative edge well this is the platform for you. Many big brands are now using Snap chat as it is a great platform for real time marketing (live coverage). Creative narratives are also shared a lot on snap chat. The social media platform allows brands to get creative by using filters, emojis, music and text.


  • It is an important social media platform for creative industries.
  • It is great for product launches as live events can be captured.
  • The use of video especially live video can enrich content and communication.
  • It is a great medium to use for all types of campaigns and product promotions.


Pinterest is popular for its cute pin boards and creativity. It is an underrated platform by most businesses yet it gives a visual edge and various ideas can be expressed.


  • Great for an E Commerce business. Those who prefer pinterest are mostly E Commerce shoppers; most pins are products that can be bought online.
  • It is great tool for driving traffic to a business website.
  • Promoted (sponsored) pins are more easily discovered.
  • It is great for campaigns and creating awareness on a product.
  • A great tool for providing analytics for a business.





7 Incredibly Useful Social Media Tips For Small Businesses


Every business needs to utilize the various opportunities and strengths of its online platforms for its business growth. Social media is a cost-effective way to sell and brand your business. The following are ways to grow your business on social media:

  1. Post FrequentlyShare Social Media

A simple post can do wonders. You can post information about your products or upload pictures, info graphics and videos and share links as often as possible. However consistency is key and if you want your customers or potential clients to know more about your business or a product you want to launch, you need to post frequently (don’t go quiet) and the more it is shared the better (great content is widely shared).

  1. Advertise For Consistent Business GrowthSmall Business

Paid social media plans are the most underrated branding tools as they give a business lots of exposure besides, people are spending more time on social media and every business should take advantage of this great opportunity. A company can gain traffic from sponsored ads on platforms like Facebook, Twitter and YouTube .

  1. Contribute To Conversations

Branding is a consistent effort to ensure a company has presence and ensure the continuous growth of the business. For a business to be successful at branding on social media it can utilize hashtags and participate in conversations. Conversations can help a company gain followers and create brand loyalty and enthusiasm for the company product/services. A brand can also know what the competition is up to (very important) yes what ‘is in’ will definitely come up in the conversation.

  1. Engage Your CustomersInstagram

Ask your social media followers to weigh in on topics related to your business. Their insights will enable you to understand their taste, preferences and attitudes. Also try to answer their queries on your products and services on time and apologize for any inconveniences and complaints. Your research, PR and Customer Care costs are covered (Thank me later).

  1. Break it down

Social media is complex but it can be figured out. Various channels are different your twitter account is very different from your Facebook account. You need to understand how each works so as to effectively utilize each platform. You also need to consider other factors like what is the best time to post?

  1. Make A PlanMake a Plan

For a business to have presence on social media it needs to be strategic, it needs a plan. Yes don’t just start selling your business on your various platforms; make a plan and let it reflect the bigger plan (Company mission and vision).

  1. Content is King

Content is part of the plan. Good content not only educates your audience but keeps them engaged because it is their cup of tea, it meets their needs. The content should also entertain but be related to the company’s product/service offering. For instance once in a while a restaurant or catering business can put up memes on tasteful food related jokes on their social media, that the audience can relate to. On that note am hungry 🙂




Dear Reader,

Join us in this journey as we maneuver the digital world. Social media is indeed the next frontier, if you want to get insights on how to grow and market  your brand be it a product, service or your own personal brand on social media then this is the platform for you. If you want a social media strategy for your brand, kindly contact us. Your insights and feedback  will also be appreciated.

Let Us Grow Together!

Kind Regards,

Cay Communications.