For you to succeed in anything you need goals, right? But what makes a good social media plan? Well, the answer is relative because a social media plan depends on the type of business. However, the following are pointers to ensure you successfully market your brand on social media:
- What Works?
What are the best platforms for your product/service? If you are already on social media, you need to audit your social media presence. What is your reach? Is your content being shared? And most importantly who is your customer? By auditing, you will understand what areas you need to improve on and understand the demographic of your audience so that you understand their preferences. You also need to know what your competitors are up to and ensure that you’re up to par.
Is your content, graphics and the photographs you use, the best quality? And even more important is your product/service of the best quality? There is no point in investing heavily in branding if you cannot charge your product/service at a premium(a higher price than your competitors) and actually sell. The longevity of any brand is determined by its quality. If you give substandard well don’t expect much. Always invest in a team of professional graphic designers, copywriters, and photographers or you can use DIY design tools like Canva to create great social media posters.
- Content Management
After you have audited your social media pages you need to come up with a content calendar which helps you to plan your content for your various social media platforms. A content calendar helps you schedule your posts and keeps you organized. Sometimes brands tend to lean on one platform forgetting other platforms have potential clients too. One platform might be most promising but create content for the other platforms too.
- Data Analysis
You need to go through the metrics of your social media pages. The key things to look out for are:
a) Growth in number of followers.
b) The audience reach of your posts.
c) Has the engagement on your posts increased?
d) The number of mentions
f) Click- through
g) Conversion rate
By carefully analyzing these metrics you will understand your audience behavior and make the necessary changes. Besides the analytics, on your social media pages, you can also use paid social media management tools for a more detailed analysis. You should also record the results of your analysis so as to determine the growth/progress of your social media marketing.
- Lead Conversion
You have great content and it is getting a lot of response but is it getting you the sales? Remember the whole point of your business being on social media is to help you increase your profits. So if there is no lead conversion, it means basically you are not utilizing your social media platforms well.
If you are keen on social media you will identify patterns, trends, what works and what doesn’t. Bottom line; ensure that your content is relevant to your audience/potential clients and be very creative; you have got to stand out! This will give your brand the much-needed presence in the rather busy market place that is social media.